Wall Street Needs Jamie Oliver

In early 2010, British chef and television celebrity Jamie Oliver came to Huntington, WV to start a Food Revolution.

His premise was simple. He wanted to raise awareness of the growing obesity crisis by showing people that cooking and eating good food does not have to be bland and boring.

The first episode, aired on ABC, was eye opening to say the least. Although most of us know that processed foods aren’t the healthiest solution, sometimes it’s just easier to buy something that takes minimal time to prepare.

Beyond easy, if we want to compare two items by looking at the ingredient list, we often feel the need to be a certified nutritionist to translate the ingredient list.

That is why the first episode was so revealing. We’ve included a video below cued up at the most disturbing part. 

Most people know what a rib eye, or T-bone, is when you talk about steak. But have you ever heard of “pink slime?”

If you didn’t watch the video, Jamie explains that after all the useful cuts of beef are processed, you’re left with a mess of waste meat, tissue, and sinew that was only fit as filler for animal feed.

Dog food basically.

But the meat industry figured out by adding a combination of water and ammonia to the meat, and spinning it in a centrifuge, it could be turn into something fit for human consumption. You read that correctly - ammonia!

Makes you think twice about what’s in your cheeseburger, doesn’t it? But the point here isn’t to make you nauseous. It’s to make you think.

If you don’t know what’s in your food, it’s probably not good for your health.

If you don’t know what’s in your investments, it might not be good for your wealth.
With the Food Revolution program, Jamie is letting you see what’s behind the curtain of the food industry. He’s shining a spotlight on how much sugar your children eat, and what’s hiding inside your hamburger.

Once you know the real story of a product, and a healthy and tasty alternative, the idea is to make changes that will benefit your family.

The book, “The Big Short”, by Michael Lewis shined the same light on Wall Street and explained exactly what was going on that led to the financial crisis in 2008. Like pink slime, it wasn’t pretty.

Fruit snacks aren’t fruit
It’s amazing how products are marketed. A package of fruit snacks “Made with real fruit!” is likely to contain trace amounts of fruit juices somewhere in the list of ingredients.

But when we rush through our busy lives, it can be easy to reach for something that appears both appetizing and somewhat healthy.

Many investments are marketed in the same way.

Wouldn’t it be great if you could earn 8% returns but have no downside? Of course, but there would have to be a catch, right?
But unfortunately, many people sell and market certain types of annuities just like supposedly healthy fruit snacks. What is often not mentioned, are the high fees, and length of time these products come with.

Synthetic ingredients and synthetic investments are a lot alike. They might sound or taste good at first, but they are more likely to cause long-term negative effects than positive ones.


Although the most memorable parts of Food Revolution were the disgusting meat demo, and a later scene where he fills a school bus with sugar, the real message is knowledge.

Learn what you are putting into your body, and you’ll be a wiser consumer, and a healthier person.

With food, it certainly isn’t easy. Sugar alone, isn’t just labeled as sugar. It can hide under 25 or more names on the label.

Sadly, investment jargon can be just as confusing. If you’re researching yourself, or listening to an advisor talk, it’s easy to get confused and just give up.


Ask questions. Ensure your advisor speaks in plain English. Do what you need to do to understand what’s going on with your finances and portfolio.

Investment Revolution

Sure it’s easy to glide through the grocery store buying a box of this, and a microwavable that. But over time, we know that leads to problems.

Gliding through your finances is also easy. Many people say they don’t open statements, or “don’t understand money stuff” and leave it all up to their advisor. Seeking transparency with your advisor and investments, looking behind the curtain, and educating yourself are all great ways to build a healthy financial life.

As Jamie says, “Let’s start a revolution!”